“In over ten years in which I professionally deal with IT PR I can think of no other collaboration that remains as positive and sustainable in my memory as the one with Freddy. He has got the know-how and the eagerness to put complex issues in easy and pointed words. He never forgets to focus on what is relevant for the media. He has such a strong social sense that internal company processes and cultures are an open book to him. So he recognizes the needs of marketing, sales and management early on and addresses them in a fruitful way. He has what I call the perfect PR instinct: He knows a story before it starts to be one and a PR request before anybody has actually asked. In short: Freddy is the fulfillment of the promises other agencies give you.”