PR for IT companies
Like to work with professionals? The Web&Tech PR team has over a hundred years of experience with IT PR campaigns for companies in DACH and Europe. Our customers appreciate our technical understanding and our thorough industry knowledge. In addition, we have a unique contact network in the entire German-speaking area and a grown relationship of trust with the community of technology journalists.
Does your company offer services in areas such as telecommunications, software, data security, hardware, networking, storage, cloud services middleware or back-end solutions? Then we are perfectly suited for being your partner for IT PR. We will make sure that your company will get out the right message to the right decision-makers, such as administrators, IT managers, CISOs, CIOs, CTOs, CFOs, CEOs or – getting more important from day to day – department heads and team leads.
IT PR with stamina for long-term investments
Medium businesses and enterprises do not make decisions for new IT structures or solutions on the fly. Before anything happens, the pros and cons of various offers are discussed and weighed up by decision-makers. This is why our campaigns aim to get conversations going, to bring crucial facts to the table and to demonstrate the impact of your IT solution. Our service portfolio includes various components, e.g.
- Positioning and messaging for market communication
- Development of a company and product story
- Workshops and trainings for the contact with influencers
- Planning continuous product and brand communication
- White papers and bylined articles for thought leadership campaigns
- Placements in IT and vertical trade media
- Crisis communications
- International PR via a long-standing partner network
We have a reputation for delivering added value
In IT communications, one of our major strengths pays off for our customers: Content that is written in a high journalistic quality and that differs significantly from standard PR statements. What matters is content with added value, content that ties in with meaningful debates and makes your specific IT solution appealing in the right context.
Watch out when choosing your PR partner: Customers who have been disappointed by previous agencies confirm to us just how much true expertise makes the difference. Journalists, analysts, influencers or other opinion leaders appreciate professional communication – like you, they work under pressure and have no time to lose. In a constant exchange with our partners in the media, we keep a feel for the right topics at the right time and can thus support you as a steady partner.
Get in touch
Are you interested in our services or are you looking for strategic advice for your IT PR? Then get in touch. Give us a call or use the contact form.