“As a US company operating nine time zones behind Germany it is so important to have a PR agency that can work independently and in collaboration with our local leaders – just like Web&Tech PR. This is a highly-motivated, flexible team with the journalist relationships and writing skills needed to get all the media placements we were looking for. With its deep technical understanding the team got up to speed very quickly and is constantly increasing the press coverage through thought leadership, news placement, media briefings and events.”
Check out what our clients say
“I have worked with Touchdown in my former role as Channel Marketing Manager Europe at Ergotron and enjoy looking back at the results. Thanks to the agency’s international alignment, we were able to roll out our trade press PR work in various European countries with minimal internal effort. The German team supported us with press relations, trade fairs and events and it localized marketing content. I was particularly impressed by how the team enriched English-language content and tailored it to the German market: A clear recommendation for international companies looking for success in the German market.”
“Working with Touchdown is uncomplicated, professional, successful and fun. We get great texts that explain complex IT topics, and hence better visibility in the media.”
“The German Touchdown team is a valuable pillar within Barracuda’s international PR organisation. The team is a great strategic partner and I appreciate the quality of the content, the commitment and the constant push for even better results. Most importantly I know I can turn to them and be offered sound, knowledgeable advice which is invaluable. I always get what I need from the team and can hardly think of anything it could improve – keep going!”
“It’s always a pleasure to be working with the Web&Tech team. They just understand what’s happening in the data center. They took all the necessary steps to position us in the right way and introduce our company to the right audiences and thus got us great coverage quickly. This is an IT PR agency that knows exactly what it is doing and that I can strongly recommend.”
“I really appreciated Freddy’s attention to detail and preparation for press/journalist meetings. His briefings to me, before meeting an editor or author, were the best I have ever received. He was able to provide insights and perspective that made the meetings more productive. “
“With Web&Tech PR I have found exactly the partner that I had wished to find to raise the awareness of Biber &Associates among SAP consultants. What I want to highlight are the valuable counsel, the great contacts to the publications that are key to our business and the content that is appreciated deeply by journalists. All this has not only helped to get an appropriate visibility in the trade press. It has also contributed to search engine optimization and led to tangible new requests.”
“Web&Tech PR supports us heavily in media relations and the creation of marketing content. Over many years we have developed a strong bond of trust. We share a great story of how we have grown together quickly. You just can’t ignore how much we profit from the great editorial contacts of Freddy and his team.”
“With his online marketing knowledge and his media contacts Freddy has supported us to position the conferences Search Marketing Expo (SMX) and eMetrics Marketing Optimization Summit perfectly for the trade press and our target group. Not only has he created content that the media picked up happily, but he also proved to have the right touch when communicating with our potential conference visitors via Blog and Twitter.
“In over ten years in which I professionally deal with IT PR I can think of no other collaboration that remains as positive and sustainable in my memory as the one with Freddy. He has got the know-how and the eagerness to put complex issues in easy and pointed words. He never forgets to focus on what is relevant for the media. He has such a strong social sense that internal company processes and cultures are an open book to him. So he recognizes the needs of marketing, sales and management early on and addresses them in a fruitful way. He has what I call the perfect PR instinct: He knows a story before it starts to be one and a PR request before anybody has actually asked. In short: Freddy is the fulfillment of the promises other agencies give you.”
“Only few people effortlessly master the three dimensions of communications, the How, the What and the For Whom. Excellent methodology: Freddy provides a level of professionality and attention to detail that I admire. Content written with aplomb: It is almost frightening, how much better Freddy knows my thoughts and can put them into words than I can. Predictive positioning: There are no surprises. Usually Freddy has every trend and news topics on the radar, before the rest of the market sees them. Hence I left it to him to write this reference.”
“The content created by Web&Tech PR is characterized by a full understanding of our SAP business. They are a great read and accordingly the most relevant trade publications like to use them.”
“Web&Tech PR is very knowledgeable in all the IT infrastructure topics which are important to us. And they know the IT market like the back of their hand. The team has a real feel for our target groups, always fresh ideas for creating great articles and content and it shows an impressive commitment. What I like on top of this is the very individual service and personal contact. “
“The Web&Tech team with Freddy in its center has a direct line to the trade and business journalists that matter to our company. Again and again I am thrilled, when the team supports us in its highly professional way. Planning, processes and communications work just like you want it as a client.”
“I have worked with many PR agencies and noticed a pattern: The agencies come in with a great sales pitch and the coolest stories about what they’ve done for other clients. Then, after starting the cooperation, nothing much happens. The onus is always back on the client: We can’t deliver results, because you don’t deliver input. With Web&Tech PR it’s the opposite: They promise nothing, talk straight, add value with everything they do and deliver PR results leveraging their own market knowledge and their journalist contacts. And, most importantly: our data shows a clear ROI in website traffic, leads and conversions.”
What can we do for you?
Great products and services deserve great communications
By working together with influencers our clients get the greatest effect of their communication. No matter if we are talking to a journalist, a blogger, an analyst, a fact checker, a product reviewer, a speaker, a social media guru – we always believe in the value of long-term collaboration. We want to earn additional trust every day.
Nobody knows the needs of their readers better than journalists. We want to support them in their important work in a transparent manner and in accordance with the PR principles of the “Code de Lisbonne”.
What’s our stance on this?
What’s important to us
- We respect the wishes of our counterparts.
- Whether we are dealing with a client, journalist or business partner – we live for and from relationships.
- We only say and write what we understand.
- We want to be heard, so we are okay to listen first.
- We do everything for a working environment, in which collaboration is fun and convenient.