Security PR. Because we need to keep talking about Cybersecurity.

We are Web&Tech PR, a team of PR specialists focusing on the IT security industry. With our expertise and our grown network of partners in the media we shape the communications of cybersecurity companies in Germany, DACH and Europe.

Advancing digitalization is opening up more and more opportunities for cyber criminals. Attackers are no longer just targeting email inboxes or local software installations to gain access to sensitive data. The more data volume is transferred to cloud storage and the more industrial processes are controlled via client-server networks, the higher the requirements for data security.

Cyber security growth market is becoming increasingly differentiated

This is evidenced by the regular reports on the high proportion of companies that have already fallen victim to the targeted infiltration of networked computers with malware. DDoS attacks can bring entire value chains to their knees. Ransomware and malware attacks are also still widespread and are taking their toll.

Analyst firm Gartner expects global spending on cybersecurity to total 212 billion US dollars in 2025. This would be another increase of 15% in just one year. This follows major growth spurts in previous years, driven by the pandemic and geopolitical upheaval. The huge market potential for cybersecurity solutions is a result of the visible damage caused to companies and organizations on a daily basis, which exceeds security expenditure many times over. In addition, stricter regulations such as GDPR, NIS-2 or DORA in the EU highlight the many neuralgic points at which sensitive data is created in companies and which must be protected throughout its entire life cycle.

Security PR from Web&Tech: What you can expect

Good security PR helps its target groups to recognize the most relevant threats to their own added value. It is this understanding that leads to effective discussions and interest in countermeasures. We are observing how the IT security market is becoming increasingly differentiated, for example in areas such as cloud security, IoT security, access management, data loss prevention, cloud access, deception and detection and response or SOCaaS. In our view, it is therefore more important than ever to align your own communication very closely with the defined target audience and to vividly present the added value of your own services. Get to know the measures we implement for your company:

• Competitive analysis and positioning
• Strategy, concept and messaging development
• Interview and presentation training
• Contact with trade, business and industry journalists
• Creation of news, specialist articles, infographics, white papers and case studies
• Newsletters, mailings, SEO texts, presentations, marketing content
• Press events and trade fair support
• Targeted media approach