E-Commerce PR

E-commerce is one of the fastest growing industries. Recent crises have shown that the sector might be up for an even faster development in the future. In addition to the number of online retailers, the number of companies that offer marketing technologies and other e-commerce solutions is growing – just like the digital trading volume. In order to attract attention, they need strong PR. Web&Tech PR is the right partner with the right track record for Germany, DACH and Europe.

We are a specialized PR agency based in Munich, which plans and carries out strategic PR for companies. We don’t simply spread your news. We condense the unique selling points of your offering into a story which will be remembered. We use trending topics to demonstrate these advantages to your key decision-makers time and time again.

We multiply your audience for technology trends

A high level of awareness, precise positioning and high visibility in the industry are the goals of an effective PR program. To achieve this, we maintain close contacts to the most important media representatives in the industry. In addition, we support communication with industry analysts, potential investors and all those involved in dealing with your brand. We know the trends in electronic commerce and find the right tone to achieve long-lasting appeal.
We know that successful e-commerce models have many pillars. They are based, among other things, on powerful server and hosting packages, structured product information and data flows, convincing shopware, clever marketing and secure payment and delivery solutions. Connections to large marketplaces such as Amazon, Alibaba or Conrad are particularly interesting for smaller retailers. The leading platforms are expanding into the B2B area in order to tap to its growth potential. No matter in which part of the value chain your company is located – our team will help you to set the course for growth with appropriate communication.

Our e-commerce PR services

Do not settle for all-round service providers who would first have to familiarize themselves with the complex market. Decide for a team of specialists that has been dealing with the market of e-commerce and marketing technology for years and has helped shape its communications. Our services include:

• Competitive analysis and positioning
• Strategic consulting and messaging
• Media and presentation training
• Contact to specialist, business and industry journalists
• Creation of news, bylined articles, infographics, white papers and case studies
• Newsletters, mailings, SEO content, presentations, marketing content
• Press events and trade fair support
• Targeted media pitching