E-Commerce PR

E-commerce is one of the fastest-growing sectors – in Germany and internationally. Recent crises have shown that the sector can also benefit. In addition to the number of retailers themselves, the number of companies developing marketing technologies and other e-commerce solutions is also growing in line with the volume of digital trade. In order to find acceptance, they need strong PR work. Web&Tech PR is the right partner for this with the right track record.

We are a specialized PR agency based in Munich that plans and implements strategic PR for companies. We don’t just disseminate your news. We condense the unique selling points of your offer into a story with high recognition value. We use topical points of contact to make relevant decision-makers aware of these advantages again and again.

We multiply your reach around technology trends

A high level of awareness, precise positioning and high visibility in the industry are the goals of an effective PR program. To this end, we maintain close contacts with the most important media representatives in the industry. In addition, we support communication with industry analysts, potential investors and all stakeholders who deal with your brand. We know the trends in e-commerce and find the right tone to ensure lasting appeal.

We know: Successful e-commerce models have many pillars. Among other things, they are based on high-performance server and hosting packages, structured product information and data flows, convincing shopware, clever marketing and secure payment and delivery solutions. Connections to marketplaces such as Amazon, Alibaba, eBay, Etsy, Conrad, Otto or Zalando are particularly interesting for smaller retailers. Many marketplaces are now also expanding the B2B area in order to tap into growth potential. Regardless of the area of value creation in which your company is located, our team will help you set the course for growth with the right communication.

We offer these e-commerce PR services

Don’t settle for all-round service providers who first have to familiarize themselves with the complex market! Choose a team of specialists who have been analyzing the e-commerce and marketing technology market for years and have helped shape communication within it.

• Competitive analysis and positioning
• Strategy, concept and messaging development
• Interview and presentation training
• Contact with trade, business and industry journalists
• Creation of news, specialist articles, infographics, white papers and case studies
• Newsletters, mailings, SEO texts, presentations, marketing content
• Press events and trade fair support
• Targeted media approach