Our story

A long story short: How did it all begin? Why did everything happen so quickly? Where are we now?

Web&Tech PR was founded in 2012 by Freddy Staudt. Previously, Freddy spent a decade at one of the largest international tech PR agencies and one of the most respected DACH tech PR agencies. He has successfully worked for clients such as AMD, Boeing, Citrix, Microsoft, Novell, Oracle and Yahoo and has advised and supported dozens of other international and local companies. In many cases, he has designed and completely rebuilt their PR.

Freddy noticed “that a few elements led to amazingly good PR results every time.” In a nutshell: A precise understanding of the market, focus on the right target groups, pointed positioning and crystal-clear messaging. “Professionally written content that builds on these elements reliably achieves the attention that companies want.”

With Web&Tech PR, Freddy transformed this formula into a business model: “I wanted to create a PR agency that meets the information needs of readers, the quality standards of journalists and the communication requirements of companies in equal measure with the highest level of industry and text expertise.”

Recommendations and cooperations as well as the cooperation with very experienced PR consultants ensured rapid agency development.

With fourteen team members, Web&Tech PR is now firmly established as a PR agency for IT, telecommunications and e-commerce. According to the Pfeffer PR Ranking 2024, we are one of the top ten PR agencies working exclusively in the field of technology & digitalization. The agency now serves over 25 clients and is always ready for the next challenge.

What does a PR agency actually do?