PR for IT companies

The Web&Tech PR team has over one hundred years of experience with IT PR campaigns for companies. Our clients value our technical understanding and in-depth industry knowledge. In addition, we have a unique network of contacts throughout the German-speaking world and an established relationship of trust with outstanding technology journalists.

Does your company offer services in areas such as telecommunications, software, data security, hardware, networking, storage, cloud services, middleware or backend solutions? Then we are perfectly suited to be your partner for IT PR. We make sure that your company reaches the right decision-makers with the right message, such as administrators, IT managers, CISOs, CIOs, CTOs, CFOs or CEOs and – more importantly from day to day – department heads.

Sustainable IT PR for long-term planned investments

In medium-sized and large companies, the decision for new IT structures or solutions is not made spontaneously. The pros and cons of different offers are discussed and weighed up by decision-makers and those preparing for the decision. That is why our campaigns aim to initiate discussions in order to bring decision-relevant details to the table and to clarify the value of an IT solution. Our service portfolio comprises various modules for this purpose:

• Positioning messages for market communication
• Development of a company and product story
• Workshops and training for contact with influencers
• Planning of continuous product and brand communication
• Whitepapers and guest articles for thought leadership campaigns
• Topic placement in relevant trade media
• Crisis communication for difficult phases
• International PR via a reliable partner network

We enjoy a reputation for delivering added value

In IT communication, one of our great strengths pays off for our PR clients: Texts of journalistic quality that are clearly different from the usual PR announcements. What counts is content with added value that ties in with relevant discussions and makes your specific IT solution palatable in the right context.

Keep your eyes open when choosing your PR partner: clients who were disappointed by previous agencies confirm to us how much true expertise stands out. Journalists, analysts, influencers and other multipliers appreciate communication on an equal footing – because just like you, they work under time pressure and pressure to succeed. In constant exchange with our media partners, we keep a feel for the right topics and can therefore support you as a long-term partner.