Security PR. Because we need to keep talking about Cybersecurity

We are Web&Tech PR, a team of PR specialists focusing on the IT security industry. With our expertise and our grown network of partners in the media we design the communications of cybersecurity companies in Germany, DACH and Europe.

The advancing digitalization opens up more and more room for maneuver for cybercriminals. In order to access sensitive data, the attackers are no longer just targeting email inboxes or local software installations. The more data gets transferred to cloud storage and the more industrial processes are being controlled via client-server networks, the higher the requirements for data security become.

Cybersecurity market continues to differentiate itself

This can be clearly demonstrated by the regular reports about companies that have already fallen victim to the targeted infiltration of connected devices with malware. DDoS attacks can bring entire value chains to their knees. Ransomware and malware attacks are still widespread and take their toll.

According to a projection from 2019, the global costs of cybercrime could increase to $ 6 trillion by 2021, compared to $ 3 trillion in 2015. Cost of down time and data loss are among the biggest factors. This results in a huge market potential for cybersecurity solutions. In addition, stricter control mechanisms such as the GDPR in the EU show the many critical points at which companies create sensitive data and at which they must be protected over their entire life cycle.

Security PR from Web&Tech: What you can expect

Great security PR lets your target groups understand the most relevant threats to their specific businesses. This understanding ensures effective discussions and creates interest in response measures. We are observing how the market for IT security is increasingly differentiating, for example in areas such as cloud security, IoT security, access management, data loss prevention, cloud access, deception, detection and response or SOCaaS. This is why, from our point of view, it is more important than ever to align your own communication very closely with the defined target audience and to present the added value of your own performance in a vivid way. Get to know the measures that we implement for you:

• Competitive analysis and positioning
• Strategy and messaging development
• Media and presentation training
• Contact to specialist, business and industry journalists
• Writing of news, bylined articles, infographics, white papers and case studies
• Newsletters, mailings, SEO content, presentations, marketing content
• Press events and trade fair support
• Targeted media pitching