Software PR

Are you a provider of B2B software solutions and looking for a PR agency that specializes in media placements for your industry? Then you’ve come to the right place.

At Web&Tech PR, we specialize in technology and software PR and are optimally networked with the most important media, journalists and influencers in our segment. Our approach has been tried and tested over the past eight years: a precise understanding of the market, a focus on the right target groups, a sharp positioning and crystal-clear messaging. We convey the advantages of your solution in crisp messages and vivid stories that are geared towards the user’s interest.

Ready for the decisive phases of software PR

No matter whether you are a provider of productivity applications, middleware, CRM, shopware, ERP, CMS, IT security software or any other little helper, and no matter whether you make money with “as a service”, open source, freemium or classic license models – we will identify the right time and place to draw attention to your solution. We will help you to shape successful communication in the critical stages:

• The launch of your software product as part of innovation PR
• Securing the visibility of your brand via continuous campaigns (milestone communication)
• Establishing your position and developing your brand through thought leadership campaigns.

Future-oriented B2B communication is a worthwhile investment. Get the right partner for this: We at Web&Tech PR from Munich carry our passion in our brand name – since our foundation in 2012, we have set ourselves the goal of supporting technology providers. Stick to the five golden rules of software PR that we have compiled here:

1. The universal purpose of software is to save time and money. Good PR takes a stand on this.
2. No software solves all problems at once. Good software PR identifies the relevant areas of application and problems.
3. Software must fit technically into an organization. Smart communication provides a technical framework for the application.
4. Software must fit into an organization in a human way. Good PR refers specifically to the users and shows what will improve for them.
5. Software itself does not trigger passion or emotion. Media work therefore conveys happiness experiences via stories at user level.