PR for technology companies

Technology can only be successful if it gains the trust of users. This applies not only to everyday technologies, but also in the B2B sector. Reliable media relations and PR communication are part of the convincing appearance of a technology brand. At Web&Tech, we specialize in designing technology PR and leading it to success.

Success can be measured by relevant reach, positive reactions in social media, word of mouth, website traffic and, of course, sales figures. We are happy to develop the right story for your technology company and create memorable highlights. Depending on the kind of your solution, we will find the ideal path between communicating closely with the product and positioning your brand in the context of current trends and debates.

Tech PR with passion, experience and success

Our team has well over one hundred and fifty years of experience in tech PR. Since 2012, we have been able to convince many clients:

• With our passion for delivering content of journalistic quality
• Thanks to our close contacts with the most important tech journalists and our knowledge of how to reach and convince relevant decision-makers
• With our deep understanding of industries and technologies

With our agency location in Munich, we are not only located where many start-ups, medium-sized technology companies and major brands are based, but also where the technology media for the German-speaking market is concentrated. As an agency that has been active internationally as a partner of Touchdown PR from the very beginning, our eye is sharpened for trends in the global markets that provide the framework for our well-timed work. We are measured by the successful media placements we achieve for our clients.

We stand for relevance and against boredom

Wondering what makes a good tech PR agency? We can speak for ourselves here: We are not satisfied with buzzwords such as AI, automation, IoT, Industry 4.0, edge computing, DevOps, AR/VR, low-code/no-code or RPA. We break your solution down to the target groups and develop communication that demonstrates practical relevance. We talk about your product in a way that creates excitement and formulate your view of the market in such a way that it is heard, read and shared.