Hi
We are Web&Tech PR. And this describes exactly what we do:
PR for companies in the digital business and in high-tech.
Check out what our clients say
“With Web&Tech PR I have found exactly the partner that I had wished to find to raise the awareness of Biber &Associates among SAP consultants. What I want to highlight are the valuable counsel, the great contacts to the publications that are key to our business and the content that is appreciated deeply by journalists. All this has not only helped to get an appropriate visibility in the trade press. It has also contributed to search engine optimization and led to tangible new requests.” – Thomas Biber, CEO, Biber & Associates
“As a product marketing manager at Swarm Analytics, I worked with Web&Tech PR for several years and got to know an agency full of media expertise and marketing experience – with an excellent understanding of IT, in our case on the topics of big data, machine vision and AI. In addition to the quality of the content, our collaboration was characterized above all by the extremely friendly and relaxed interaction at eye level – with high productivity and a lot of personal commitment from Web&Tech.”
“Web&Tech is a reliable PR partner with a tremendous amount of expertise and experience. The team supports us on the one hand in the creation of content for IT and cybersecurity media and on the other hand as a door opener to the trade journalists who are most relevant to us. Web&Tech draws on a network that has been built up over a number of years. A great collaboration at eye level.”
“I have worked with a variety of agencies in the past and have really seen a lot. However, Web&Tech has truly surprised me in every way with its attention to detail, personal ‘passion for the job’, real results and not just warm words. It’s outcome that counts here, not input, and I also have a lot of fun at the various networking opportunities that Web&Tech organizes.”
“Web&Tech have supported me in two different roles; both times acting as an extension of my own in-house teams. They help me with the bigger picture of what our PR and content strategy should be in Germany, as well as the more tactical localisation of content from other markets. They are a pleasure to work with and responsive to our changing needs.”
“The team at Web&Tech PR has a very good understanding of IT and quickly got to grips with our core topics of Business Process Management (BPM) and Government, Risk, Compliance (GRC). With a structured approach, very good project management and an extensive network of relevant journalists, this PR agency has achieved placements in respected media within a very short time. We also appreciate the quick feedback and the open and likeable communication.”
“As a US company operating nine time zones behind Germany it is so important to have a PR agency that can work independently and in collaboration with our local leaders – just like Web&Tech PR. This is a highly-motivated, flexible team with the journalist relationships and writing skills needed to get all the media placements we were looking for. With its deep technical understanding the team got up to speed very quickly and is constantly increasing the press coverage through thought leadership, news placement, media briefings and events.”
“I have worked with Touchdown in my former role as Channel Marketing Manager Europe at Ergotron and enjoy looking back at the results. Thanks to the agency’s international alignment, we were able to roll out our trade press PR work in various European countries with minimal internal effort. The German team supported us with press relations, trade fairs and events and it localized marketing content. I was particularly impressed by how the team enriched English-language content and tailored it to the German market: A clear recommendation for international companies looking for success in the German market.”
“Working with Touchdown is uncomplicated, professional, successful and fun. We get great texts that explain complex IT topics, and hence better visibility in the media.”
“It’s always a pleasure to be working with the Web&Tech team. They just understand what’s happening in the data center. They took all the necessary steps to position us in the right way and introduce our company to the right audiences and thus got us great coverage quickly. This is an IT PR agency that knows exactly what it is doing and that I can strongly recommend.”
“I really appreciated Freddy’s attention to detail and preparation for press/journalist meetings. His briefings to me, before meeting an editor or author, were the best I have ever received. He was able to provide insights and perspective that made the meetings more productive. “
“With his online marketing knowledge and his media contacts Freddy has supported us to position the conferences Search Marketing Expo (SMX) and eMetrics Marketing Optimization Summit perfectly for the trade press and our target group. Not only has he created content that the media picked up happily, but he also proved to have the right touch when communicating with our potential conference visitors via Blog and Twitter.
“In over ten years in which I professionally deal with IT PR I can think of no other collaboration that remains as positive and sustainable in my memory as the one with Freddy. He has got the know-how and the eagerness to put complex issues in easy and pointed words. He never forgets to focus on what is relevant for the media. He has such a strong social sense that internal company processes and cultures are an open book to him. So he recognizes the needs of marketing, sales and management early on and addresses them in a fruitful way. He has what I call the perfect PR instinct: He knows a story before it starts to be one and a PR request before anybody has actually asked. In short: Freddy is the fulfillment of the promises other agencies give you.”
“Only few people effortlessly master the three dimensions of communications, the How, the What and the For Whom. Excellent methodology: Freddy provides a level of professionality and attention to detail that I admire. Content written with aplomb: It is almost frightening, how much better Freddy knows my thoughts and can put them into words than I can. Predictive positioning: There are no surprises. Usually Freddy has every trend and news topics on the radar, before the rest of the market sees them. Hence I left it to him to write this reference.”
“The content created by Web&Tech PR is characterized by a full understanding of our SAP business. They are a great read and accordingly the most relevant trade publications like to use them.”
You
You are in IT? Telco? Ecommerce?
We’d like to be your PR agency!
What’s your goal?
Let’s discuss, how PR can support it.
These companies know how it feels.
In a nutshell
Profitiere von
▪ einem tiefen Verständnis für Technologie und Markt
▪ langjährigen Beziehungen zu Journalisten
▪ einer einzigartigen Textqualität
Great products and services deserve great communications
Them
By working together with influencers our clients get the greatest effect of their communication. No matter if we are talking to a journalist, a blogger, an analyst, a fact checker, a product reviewer, a speaker, a social media guru – we always believe in the value of long-term collaboration. We want to earn additional trust every day.
Nobody knows the needs of their readers better than journalists. We want to support them in their important work in a transparent manner and in accordance with the PR principles of the “Code de Lisbonne”.
What’s our stance on this?
What’s important to us
- We respect the wishes of our counterparts.
- Whether we are dealing with a client, journalist or business partner – we live for and from relationships.
- We only say and write what we understand.
- We want to be heard, so we are okay to listen first.
- We do everything for a working environment, in which collaboration is fun and convenient.
Get to know us.
Us
Since 2012 we have been working for companies and international partners that rely on our sector knowledge and our expertise for the DACH region.
Our Story
Our Story
A long story short: How did it all start? Why did it all go so fast? Where are we now?
What we do?
What we do?
A glimpse through the door: Our everyday routine as a full-service PR agency.
Team
The Web&Tech PR team has grown to ten members within just five years, bringing together more than one hundred years of PR experience in IT, telecommunications and Internet. Already with this enormous technical knowledge and market expertise it stands out from numerous other agencies of the same size.
Senior PR-Beraterin / Senior PR Consultant
Senior PR-Berater / Senior PR Consultant
Senior PR-Redakteurin / Senior PR Editor
Senior PR-Berater / Senior PR Consultant
Senior PR-Beraterin / Senior PR Consultant
Senior PR-Beraterin / Senior PR Consultant
Senior PR-Beraterin / Senior PR Consultant
Senior PR Consultant / Senior PR-Beraterin
Ein Team ist mehr als die Summe seiner Mitglieder
A team is more than the sum of its parts
Our fields of expertise
Englisch: Wir begreifen PR als Mannschaftssport, in dem alle zusammen gewinnen wollen.
Das Team kennt in der fachlichen Arbeit keine Hierarchien. Das Team tauscht sich professionell aus, hilft und unterstützt sich und vertritt sich gegenseitig. Es nutzt die Synergien aller Kunden und die Erfahrung jedes Kollegen für jedes Projekt. Zu seinen Stärken gehören das kontrollierte Zuspiel, der gemeinsame Spielaufbau und das schnelle Kurzpass-Spiel vor dem Tor für einen erfolgreichen Abschluss. Jedes Teammitglied hat seine Verantwortungsbereiche. Aber alle suchen zusammen den gemeinsamen Erfolg – egal, wer ihn dem Kunden gegenüber vertreten darf.